• 25 Women Who Rock Digital Marketing – Nominated by Men

      2017 marks the 8th year we’ve published a list featuring “women who rock” in the digital marketing space. I started the list in 2010 with social media specifically and after 5 years handed the reins over to Ashley Zeckman for a few years when the focus has broadened to digital marketing. In the past I would ask each years’ honorees to nominate someone for the following year and so on.

      Lee Odden/ TopRank®- 18 readers -
    • 50 Influential Women in Content Marketing 2017 #CMWorld

      With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content Marketing World ...

      Lee Odden/ TopRank®in Content- 39 readers -
    • 50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

      The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers.

      Lee Odden/ TopRank®in Social- 48 readers -
  • In a World of Diminishing Trust, Data-Driven Marketers Can Turn the Tide

    My first encounter with marketing data malpractice came at a young age. I wasn't old enough to understand what was going on at the time, but my dad loves to tell the story. As I've gotten older, the humor and timeless relevance of this anecdote have struck me more and more. It was the mid-90s. We received a piece of mail at our house addressed to Lucy Nelson.

    TopRank®- 5 readers -
  • This Changes Everything: How AI Is Transforming Digital Marketing

    Will artificial intelligence (AI) put marketers out of work? It’s a question I’m seeing a lot lately, and to me, it’s a strange one. It’s like if everyone 150 years ago was asking: “Will the tractor put farmers out of work?” Of course, John Deere didn’t put farmers out of business; better tools just made them more efficient and better able to scale.

    TopRank®in SEO EMail Content- 18 readers -
  • Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email

    The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic] Communication, broken processes and disconnected metrics are the top three reasons that sales and marketing alignment is off. Is it an issue of focus, priorities, or something else? MarketingProfs Instagram Gives Brands New Way to Sell In 'Collection' Ads Instagram launched "collection" ads, which allow us ...

    TopRank®in SEO EMail- 8 readers -
  • 5 Productivity Hacks to Bring Content Creation From Failing to Flying High

    Let’s just get this out of the way: I don’t know anything about hacking. I’ve never hacked anything in my life, unless you’re describing my golf swing, or you count using a Game Genie to cheat at Sega Genesis back in the early ‘90s. In general, I find terms like “life hacks” and “growth hacking” to be… well, hackneyed.

    TopRank®in Content- 7 readers -
  • 8 Upcoming Events to Learn All About Content and Influencer Marketing

    According to a new study from eMarketer, in 2018 nearly nine in 10 business-to-business (B2B) companies in the US will use digital content marketing. At the same time, influencer marketing has become one of the hottest topics in the marketing world: The L2 from Gartner reports that over 70% of brands used influencers in their 2017 marketing plans and 95% found them to be effective.

    Lee Odden/ TopRank®in Content- 11 readers -
  • Voice to Video, Purpose to Personalization: Top Marketing Trends for 2018

    There is no question that 2017 was an incredible year for marketing. 2017 was also a record breaking year for our marketing agency, TopRank Marketing. We added 15 new amazingly talented staff and had the largest increase in client programs and new customer engagements than any year before. While we’ve seen much success with B2B influencer and content marketing programs, it is ...

    Lee Odden/ TopRank®- 9 readers -
  • Death of Facebook Organic Reach = New Opportunities for Influencer Marketing

    Earlier this month, marketers were shocked to learn that Facebook would be making more major changes to its News Feed, effectively bringing brand and publisher organic reach to zero by prioritizing high engagement content from family, friends and groups. In a formal statement posted on his own Facebook page, Mark Zuckerberg said: “We built Facebook to help people stay conn ...

    TopRank®in Social Facebook- 15 readers -
  • How to Prove the Value of Content Marketing to Your CMO in 3 Easy Steps

    “ROI” can be a blurry idea in the world of content marketing. With often hard-to-measure costs and returns, content marketing ROI or value isn’t always crystal clear. Dealing in metrics like pageviews, time-on-page, organic impressions, and others aren’t always directly translatable into business revenue, which — let’s face it — is what your bosses really care about.

    TopRank®in Content How To's- 7 readers -
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