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780440 Today, I’m extremely proud to announce Simply Measured has been acquired by Sprout Social. As Sprout’s CEO and Cofounder, I’ve long admired Simply Measured and their approach to technology and innovation, so we are excited to welcome their passionate, talented team members and unique tools to Sprout.
When it comes to hiring for our social media division at Tank, I’m often asked how we go about finding someone trusted to be the public presence for our wide range of clients. These national and international brands all have their own rigorous recruitment processes – so it is only right that we reflect this by bringing the best people into our agency.
Social media continues to evolve, and sophisticated organizations have moved beyond existing on social to measuring progress and optimization techniques. According to a recent Gartner report: Marketing leaders recognize that social analytics tools are a critical component of their marketing stack. There is increasing parity in the social analytics market.
25601340 Whatever your goals are for Instagram, whether lofty (Drive web traffic! Get to 1 million in engagement by EOY!) or rudimentary (Start a brand account and post at least weekly! Start an influencer program!), you benefit from increasing your follower count. Increasing your follower count leads to big downstream impact, like increased audience engagement, awareness, and web conversions.
25601340 It’s a new year, which means a lot of social marketers and brands are focused on transformation…hence our 30-Day Social Media Transformation webinar. But, in order to have a better year, we need to look at what happened last year. Here’s what I learned from looking back at social media activities, engagement, and conversions in 2017—and how I’m going to make a bigger ...
1024512 No. That’s what the age-old marketing wisdom tells us. Stay away from the hot-button issues. Focus on serving your audience the content they’ve come to expect from you. If you react at all as a brand, the common rule of thumb goes, it should be to take your brand off social during major social/political moments.
1024512 You might have heard: Simply Measured has Instagram Stories analytics. We want to make it easier for you to draw conclusions from your Instagram Stories data, so we’re beginning a blog series explaining what various metrics imply for your brand—and how you can use this information to improve your content. 1.
25601440 You have a reason for why you’re writing that blog post: engagement. This can mean many things, but the three most common blog engagement types are: Social shares Comments Conversions When you’re designing each blog post, what are you doing to achieve your engagement goals? How are you designing your blog post to generate engagement? Here are tips on how t ...
25601440 I lead the marketing team at Simply Measured, a social marketing software company that is now part of Sprout Social, another social marketing software company. Because of our focus, and because of my role, I spend a ton of time meeting with other marketing leaders: CMOs, VPs, Directors…all folks who oversee multi-functional teams.
25601440 Whether you believe in New Year’s resolutions or not, it’s natural to find yourself reflecting upon the year behind you and looking ahead to the one ahead. 2017 End of Year Social Audit Download In 2017, I took a new role at Simply Measured on our Professional Services team. As a Social Strategy Consultant, I work closely with our customers to uncover specific ins ...
25601340 Maybe you’re still nursing a hangover. Maybe you ate so much during the holidays that you’re lost in what feels like a permanent brain fog. Believe me, we feel you. 2018 Social Media Marketing Planning Guide Download When I’m feeling overwhelmed and tired, I follow Glennon Doyle Melton’s advice to “just do the next right thing.
25601340 We wanted to create a space where social marketers can dig deeper into trending topics and learn a little more each week, so we decided to host a weekly Twitter chat. Last week at #SimplyChat, we discussed ways to integrate Instagram Stories into your strategy, how Stories can impact your overall Instagram strategy, what metrics to track, and ways to incorporate new Story features.
25601342 Best practices for finding and reaching your target audience vary widely by social network. That’s why we started this blog series, breaking down the targeting process step-by-step for each network. We’ll begin with Instagram. Step 1: Define Your Target Audience Why is it important to spend time thinking through who your target audience is? It will challenge your assumptions.
1024512 Our Instagram Stories 101 webinar broke down the basics of Instagram’s high-growth feature. Lynae Cook and Jen Joyce were our gracious hosts, explaining why brands should invest in Instagram Stories, how to best leverage the feature, and how to measure and optimize as you go along. Missed it? Here’s what you need to know. Scroll down for the full deck and the webinar recording. 1.
16941260 The holiday season serves up profit-boosting opportunities for businesses large and small. Social media is a key element to your holiday sales success. From tailoring your marketing message for your social followers, to delivering holiday themed deals, social media can maximize your holiday sales in a big way.
25601440 All good things come to an end. At least that’s what we’ve been told. I’d like to argue that this isn’t necessarily true, considering how disappearing content has changed the social marketing scene. Ephemeral content (disappearing content) has taken the social scene by storm, and marketers are starting to understand how content that eventually goes away attracts a co ...
1024512 The 30-Day Social Marketing Transformation Plan Download Instagram has evolved way beyond being simply a photo sharing platform. Per the latest statistics, Instagram currently has over 800 million active monthly users. Neither marketers nor influencers are lagging behind in leveraging this huge opportunity.
25001313 In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Let’s meet Kirsten O’Brien. Kirsten O’Brien Homepage Editor, Seattlepi.com Kirsten O’Brien serves as the homepage editor for Seattlepi.com, which is part of one of the world’s largest diversified communications companies, The Hearst Corp.
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