• The 2017 Top 25 Most Influential PPC Experts

      July 25, 2017 You voted. We researched. The final list is ready. Every summer, we release our newest edition of the Top 25—it’s a nice way to honor some of the hardest workers in our tight-knit PPC community. The most crazy/awesome thing about the voting this year? We had over 17,000 votes! Yes, 17,000! It was an epic battle almost as good as anything you’d see on Game of Thrones (almost….

      Jamie Newton/ PPC Heroin Paid Search- 26 readers -
    • The Future of PPC: 2018 and Beyond

      November 13, 2017 We all want to be able to see the future, especially when it comes to the world of PPC. With the industry constantly changing, it’s easy to feel behind and like your competitors are one step ahead of you. But luckily, we have a panel of experts who are psychic – okay, maybe not psychic – but have been watching the trends and are excited to share their pred ...

      PPC Hero- 16 readers -
    • Leverage Google Shopping for a Blowout Holiday Season

      September 11, 2017 It’s never too early to start thinking about your holiday shopping strategy. Even months before the holidays, you need to start looking at your traffic from last year, pitching budgets, and analyzing your data to make sure your performance improves this year. And, as the industry is always changing, we have some new guidelines and products to introduce to ...

      PPC Heroin Google- 25 readers -
  • How to Analyze Your Competition & Pivot Your PPC Strategy

    ONLY 1 WEEK LEFT UNTIL THE PPC HERO SUMMIT!! If you’re just hearing about it, The PPC Hero Summit is a free online event offering top-notch PPC training and valuable discussions on trends and updates. So far, we’ve talked about what the first few sessions will offer, so today we’ll talk about the last 2 sessions that will wrap-up the Summit.

    Jamie Newton/ PPC Heroin Paid Search How To's- 4 readers -
  • Reframing The Conversation: The Benefits Of Profit-Based Management

    As digital marketers, many of us are used to being multilingual when it comes to communicating KPIs to clients. Some clients are interested in efficiency metrics, like ROAS, CPA, or Ad/Cost. Others prefer more growth-oriented metrics, and aim to maximize revenue or leads within a given budget. In the vast majority of cases, though, all these metrics serve as proxies for the met ...

    PPC Heroin Affiliate Paid Search- 9 readers -
  • Revisiting Quora: An Unexpected Success!

    A few months ago, I wrote a basic guide on How To Setup A Campaign In Quora Ads. At the time the guide was written, our team was in the early phase of testing the various campaign and targeting options available within the platform. After a few months of testing and collecting data, I want to circle back and detail what targeting is working and what isn’t for our team in Quora.

    PPC Hero- 6 readers -
  • Why You Should Rethink Your Bing PPC Strategy

    Okay, so we all know that Google continues to maintain the highest volume of searchers compared to Bing and Yahoo. In the last comScore Search Engine Share release, Google has 63.8% of the search engines share. Bing has 21.3% and Yahoo has 12.4% of the remaining search market share. In 2017, when the next market share report is released we can expect a few shifts, but we do not ...

    PPC Heroin Paid Search- 9 readers -
  • PPC Chores: A Mid-Winter Cleaning

    Spring cleaning. Every time Spring rolls around, all you hear is “it’s time for a little ‘spring cleaning’”. I don’t know about you, but when the weather finally does turn pleasant, I do not want to spend my time indoors cleaning. Which is why I am a huge fan of “Dead of Winter Cleaning”. A little elbow grease and organization now means you will be reaping the benefits by MLB’s Opening Day.

    PPC Heroin Paid Search- 7 readers -
  • Important Google AdWords Updates + CRO 101

    We are only 2 weeks away from the PPC Hero Summit – a free online event offering top-notch PPC training and valuable discussions on trends and updates. Last week, we dove a little deeper into the first two sessions of the Summit. Today, we’ll talk about 2 more! Important 2018 Google AdWords Updates (12pm-12:20pm) In this session, #PCCChat Founder and Hanapin expert, Matt Umbr ...

    Jamie Newton/ PPC Heroin Paid Search- 8 readers -
  • Marketing Optimization Week – Feb. 20-23!

    You optimize your ppc ad copy, you’ve been reading about AI and you’re continuing to pump out high value content. You do all the things any good digital marketer should do. But, somehow, you’re not getting the results you used to. In the back of your mind, you know why. Competition is fiercer. Audiences are savvier.

    PPC Heroin Paid Search- 7 readers -
  • Google Tag Manager Basics for Beginners

    Why Account Managers Need to Know GTM Basics As an account manager, I believe in being able to handle most things myself, within reason. While having Google Tag Manager knowledge is not a requirement of my job it feels very necessary, plus it’s fun. I have had clients that fall into different parts of the spectrum, but a few reasons you may want to get the basics down: Client ...

    PPC Hero- 13 readers -
  • Why Marketers Are Switching to Google Sheets

    More and more, marketers are starting to use Google Sheets instead of Excel in their day to day tasks. They’re collaborative, easy to share, and keeps your team updated in real time so that everyone stays on the same page. But in that transition, there are some tips to know so that you can make your Sheets experience as wonderful as ...

    PPC Heroin Google- 7 readers -
  • Testing New Bidding Strategies Through AdWords Experiments

    If you are feeling the surge toward automated bidding but are unsure of where to begin, you are in good company. Whether it’s a client’s uncertainty or your own, handing over the reins of power is unsettling. However, don’t let feelings of doubt hold you back. AdWords experiments provide an opportunity to test new (and old) features.

    PPC Heroin Affiliate Paid Search- 8 readers -
  • How I Increased Non-Brand PPC Profits by 650%

    The ultimate goal of most companies is to grow. How do we grow our brands? We increase the profitability of the company and strategically reinvest those profits into the company. That means our #1 question as digital marketers should be, “How do I increase the profitability of our PPC campaigns?” We often forget to step back and ask that question directly.

    PPC Heroin Paid Search How To's- 6 readers -
  • Hit The Facebook Ad On The Head Every Time

    Facebook Ad Targeting is awesome. It is also complex. There is so much you can test and can see in Facebook. You can target based on interests, page likes, behaviors, characteristics, similarities, etc. The list seems endless. As you begin figuring out your Facebook strategy, here are a few tips and pointers to keep in mind about targeting.

    PPC Heroin Social- 6 readers -
  • Nerd Out With Us! Machine Learning in PPC + Creating Killer Strategies

    The PPC Hero Summit is only weeks away and boy do we have an awesome agenda for you! Today, we’ll talk more about the first two sessions of the event. Machine Learning in Today’s Paid World (11am-11:30am) We kick off the event with President of Hanapin Marketing, Jeff Allen, and AdAlysis Founder, Brad Geddes, discussing the super popular topic machine learning.

    Jamie Newton/ PPC Hero- 18 readers -
  • The Case For PPC Creative In Multiple Languages

    For many advertisers, business boundaries extend far beyond the borders of their home country. Once leaving the safety of the primary market, it’s likely that advertisers will need to explore multilingual account coverage. Many advertisers will attack this expansion opportunity by going one of two routes: Door #1: The “close enough” by running duplicated English campaigns i ...

    PPC Heroin Affiliate Paid Search- 9 readers -
  • Our Secret Weapon: Supermetrics + Google Sheets

    We are entering a world where everything is connected – and that’s why a lot of PPC marketers are moving from Excel into Google Sheets. Another HUGE bonus to using Google Sheets? With Supermetrics, you can transfer your data right into your sheets, saving you time and sanity. In this webinar, Supermetrics’ Jouni Hyötylä and Hanapin’s Tanner Schroeder will show you al ...

    PPC Heroin Paid Search Google- 8 readers -
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